Sazerac, maker of Fireball, is staying sued in Illinois around alleged deceptive labeling. The company sells compact bottles that contains a shot of the liqueur and small bottles bought in gasoline stations and supermarkets labeled as malt beverages with whiskey flavoring.
Though the label for the photographs says Cinnamon Whisky beneath the brand name name, the other bottles say only Cinnamon. The composition for the fuel station bottles also reads “malt beverage with natural whisky & other flavors and caramel colour.”
“By not which include the term ‘flavors’ after ‘natural whisky,’ purchasers who look carefully will anticipate the distilled spirit of whisky was included as a different component. … When seen jointly with the Fireball distilled spirit brand name, the label misleads people into believing it is or includes distilled spirits,” the class motion lawsuit, submitted by plaintiff Anna Marquez, reads.
Ms. Marquez procured the 99-cent bottles in 2021 and 2022 in Illinois, wherever the situation was submitted. Her class motion match represents North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, Kansas, Arizona, South Carolina and Utah as nicely.
In the FAQs area of the Fireball internet site, the brand name does lay out the dissimilarities in between its whiskey product or service and the malt products, Fireball Cinnamon.
“Any offer with Fireball ‘Cinnamon Whisky’ on the entrance label is our whisky-centered product or service,” and “any product or service with Fireball ‘Cinnamon’ on the front label, without the need of ‘Whisky’, is either our malt-based or wine-based mostly products,” the website reads.
Other variances contain the evidence of the two libations the whiskey is 66 evidence or 33% liquor by quantity, when the malt beverage is 33 proof or 16.5% liquor by quantity.
The wine-based product is sold only in Oregon.
Fireball company Sazerac has not however responded to a request for comment from The Washington Instances.