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Steelcase launches work-from-home selection through partnership

Posted on January 25, 2023

A Grand Rapids-based home furniture and design and style company unveiled a new do the job-from-home-influenced selection as a result of a historic collaboration.

Steelcase and the Frank Lloyd Wright Basis on Wednesday, Jan. 25, unveiled their very first selection as component of a collaboration introduced past calendar year.

The new Frank Lloyd Wright Racine Selection by Steelcase aims to reintroduce, reinterpret and reimagine the typical home furnishings styles of Wright, initially made by Steelcase in 1939 for the SC Johnson Administration making in Racine, Wisconsin.

“From its beginnings about 80 several years back, Steelcase’s romance with Frank Lloyd Wright has aided to revolutionize design for do the job,” said Meghan Dean, common manager, ancillary merchandising and partnerships at Steelcase. “Now, we continue on that mission into the home, as there is never ever been a far better time to revisit design concepts that have always been in advance of their time.”

The new selection contains signature desks and chairs that match the style and finishes of the unique SC Johnson developing household furniture. The new parts were built for use throughout a wider range of areas and options as opposed to the originals.

In addition, refined adjustments to the furnishings assistance fashionable residing by “merging attractiveness and purpose in Wright’s philosophy of natural architecture,” in accordance to Steelcase.

The collaboration was declared in June 2022 and builds on the two organization’s connection spanning far more than 80 yrs.

Stuart Graff, president and CEO of the Frank Lloyd Wright Foundation, mentioned the selection seeks to honor the architect’s perform and eyesight.

“Frank Lloyd Wright applied structure as a implies of deepening the associations amongst individuals, nature and spot,” Graff mentioned. “With the Frank Lloyd Wright Racine Collection and our collaboration with Steelcase, we’re energized to broaden his vision of an architecture for superior dwelling.”

The Frank Lloyd Wright Racine Collection is offered on line with free transport. Items range in price tag from $1,808 to $9,750.

A lot more details about the partnership is listed here.

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