Mayor Michelle Wu introduced that John Borders IV will serve as the new Director of Tourism, Sporting activities and Entertainment for the City of Boston, a significant section in just the Financial Possibility and Inclusion Cupboard.
Borders IV most lately served as Principal of VTH & Madison, a consulting company based in Boston, the place he concentrated on employing approaches centered on the advancement and expansion of organizations owned by folks of colour like startups and superstar boutique brands. Prior to his get the job done at VTH & Madison, he served as an Account Govt at Everfi, a mission-pushed organization that addresses instruction inequities through knowledge-pushed computer software, and as Senior Supervisor of Community Engagement at the Boston Celtics.
“Boston is a town for every person, with something exclusive for each individual resident and just about every visitor to knowledge throughout our neighborhoods,” claimed Mayor Michelle Wu. “As Boston carries on to increase and welcome people today from about the globe, we glimpse to centre and highlight the vibrancy of our communities even far more. I’m grateful to John for his determination to serving our metropolis and search forward to his leadership in making sure that Boston is a welcoming and inclusive position for all.”
“As Boston emerges from the pandemic, it is an remarkable chance to deliver citizens and website visitors collectively,” reported Segun Idowu, Main of Financial Chance and Inclusion. “With a eyesight of revitalizing our communities and turning our neighborhoods into places, I know that John, as a son of Boston, will greatly enhance our standing on the neighborhood and international stage.”
In this role primary the Mayor’s Business office of Tourism, Sports and Leisure, Borders IV will assist to progress the department’s new vision of creating a much more welcoming Metropolis by proactively attracting the meetings, gatherings, conventions, and festivals that amplify Boston’s wealthy cultural diversity and carry individuals together. This will be performed by way of the planning, progress, and implementation of specific group-driven gatherings and celebrations, and further collaboration with agencies like Fulfill Boston, the Massachusetts Conference Center Authority, and the Larger Boston Chamber of Commerce. Moreover, Borders IV will oversee the procedure of film and Television set manufacturing in the Town, making certain a broader being familiar with of the City’s variety is highlighted and that all neighborhoods are solid in a optimistic mild.
“What an option to be a part of the Administration in this job at this kind of a vital time in the heritage of our city,” claimed John Borders IV, Director of Tourism, Athletics, and Enjoyment. “As the narrative of Boston continues to shift we get to condition the upcoming chapter of what that indicates domestically, domestically, and internationally. I am fired up to leverage Boston’s biggest useful resource – its people – to boost the great perform previously remaining carried out by so many and to amplify what is to come. The prospects are unlimited and the very best of Boston’s communities will be showcased like under no circumstances right before.” A son of the Metropolis, John Borders IV is a graduate of Morehouse College or university and proudly hails from Dorchester, MA. With a profession targeted on leveraging brands for effect, his talent sets have proven forth by way of centered get the job done in the parts of corporate social obligation, community engagement, relationship management, and small business progress. Some of the companies Borders IV has labored with incorporate Goalsetter, Everfi, CUME, Early morning Star Baptist Church, the Boston Celtics, as nicely as the Patrick administration for the Commonwealth of Massachusetts