The country, now known as Türkiye internationally, is opting for the adjustment to avoid confusing with the English word, “turkey”. The switch will affect how other nations and peoples refer to the country, and how exported goods are labelled.
For international trade, anything manufactured in the country will now be “Made in Türkiye”.
The Turkish government has already rebranded, with its foreign ministry now known as “the Ministry of Foreign Affairs for the Republic of Türkiye”.
A new campaign, entitled “Hello Türkiye”, is already underway on social media.
President Recep Tayyip Erdogan, announcing the move in a communique, said: “The word Türkiye represents and expresses the culture, civilisation, and values of the Turkish nation in the best way.”
The president is in talks with the United Nations on making the name change official globally.
The UN needs to authorise the adoption of the new name before it comes into international effect.
Some senior Turkish officials have raised concerns that the swapping in of the letter “Ü”, which does not feature in the nominal Latin alphabet, could complicate its approval.
Those praising the move called it a representation of the “culture, civilisation, and values of the Turkish nation in the best way”, whilst others denounced it as a political distraction from domestic turmoil.
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The name change came in 1935 when the ruler decided the country should be named as it was known within its borders, not a label imposed from its exterior.
A similar principle applies to the new name of Türkiye, which is the Turkish spelling of the nation.
Additional reporting Maria Ortega.